13 Mar Campaign “Secret” – Everyone needs a little secret
Magic, mystic, very close by: “everyone needs a secret” is the slogan of the new advertising campaign of Jörg Heinz. In the sensitive portrait photos, Andrea d’Aquino, a renowned fashion photographer, plays consciously with the allure of contrasts and stages the model Patricia Román in a mysterious field of light and shadow. The poetic interplay of bright and dark, visible and invisible, closeness and distance unfolds an undertow the observer can hardly escape from. Precisely because Andrea d’Aquino consciously lays the focus on the eyes, the mirror of the soul and the key to personality. Exactly this attractive interplay of visible and invisible also emphasizes the valuable rings, pendants and interchangeable clasps of Jörg Heinz. These real quick-change artists keep a secret and change appearance in a fascinating hide and seek. The advertising campaign of Jörg Heinz masterly draws attention to this philosophy of jewellery. A tribute to the femininity and the mystery every woman entails. Magic, mystic, very close by.